Recently, we made some updates to our recipes, and we’d like to share the story behind these changes.
Why Change Something That Works?
We know how much you love our snack bars, and we don’t take recipe changes lightly. But as health guidelines continue to evolve, we’ve made it our mission to help everyone make healthier choices—without compromising on the flavours you enjoy.
In response to new guidelines aimed at reducing fat, salt, and sugar, we recently adjusted our recipes to better align with these standards. The new recipes aren’t about cutting costs or taking shortcuts; they’re about making our bars better for you.
The Challenges of Recipe Development
Making our bars both delicious and nutritious is no small task! Even small changes—like reducing fats or increasing the fruit content—can have a big impact on the taste, texture, and even how long a product stays fresh.
We’ve worked hard to strike the right balance, and we’re proud to share that our updated recipes now contain 43% less sugar and an average of 60% less saturated fat. These improvements reflect our commitment to crafting snacks that are better for you, without losing the great flavours you’ve come to expect.
Listening to Your Feedback
We know that changes can take some getting used to, and we deeply value your feedback. Hearing from our customers helps us improve and ensures that we stay true to what you love most about our products.
Looking Ahead
As we look to the future, we remain dedicated to providing snacks that meet your evolving needs while staying true to our roots. Whether it’s through new ingredients, updated recipes, or exciting innovations, we’ll keep working hard to bring you the best.
Thank you for being part of our journey.
Tony & Bob